Mobile has won! A Mobile Strategy is essential for survival
Mastering the Mobile Tsunami has become the biggest and most urgently management task in the past years. It’s high time to gear the whole web presence towards the medium of Mobile and to establish a Mobile Ready Enterprise. Mobile is the cockpit to steer the Digital Transformation. To take control, you need a Mobile Strategy – a customer orientated strategy for smartphones, phablets, tablets, wearables and the connected everything is essential. MWC.mobi – a globally-operating strategy consulting firm established in 2005 – develops and implements this Mobile Strategy for its clients.
aka Mr. Mobile
Mark Wächter is marketer with many years professional and leadership experience in the areas of Consumer Goods, Internet and Mobile Communications. In May 2005 he founded MWC.mobi, a worldwide active management consultancy focusing on Mobile Strategy Development and served clients in over 30 countries on four continents in the past years. Mark is head of the Mobile Marketing Association (MMA) in Germany (locally known as BVDW Section Mobile) and member of MMAs Board of Directors. He is co-founder of MobileMonday and chairs the advisory board of Germany’s first Master Degree Program in Mobile Marketing at Leipzig School of Media. Mark is a Mobile Aficionado since the very beginning and became a globally well respected Mobile Media Evangelist and Strategist aka ‚Mr. Mobile‘, acting as advisor and mentor on many Mobile Initiatives. In December 2015 Springer Gabler published his book ‚MOBILE STRATEGY‘.